Project 1: Ventilation market research in Vietnam
- Researched the ventilation market in Vietnam
- Made interview report
- Co-worked with a client to compile data, make report and chart
Project 2: Searching potential local partners for a M&E company
- Searched local M&E companies in Vietnam who shows intention to partner with a Japanese general contractor
- Developed an interview report
- Compiled statistics data of the market and made report
Project 1: Market entry for a financial institution
- Explored the possibility of scaling up lending activities in Vietnam for an U.S.-based financial institution that provides loans to small- and medium-sized agricultural businesses in Asia, Africa and Latin America
- Traveled to two major coffee regions of Vietnam, obtained contacts and conducted face-to-face 20+ interviews with industry stakeholders including law makers, industry experts and every types of entity in the value chain
Project 2: Identified top biggest e-bikes distributors in Vietnam for potential partnership
- Report of market size based on primary and secondary research
- List up top 10 biggest e-bikes distributors in Vietnam with complete portfolio of sales values, company history, distribution network and point of contact
- Set up appointments with 3 of them each and Japanese manufacturer
Project 1: Healthcare market research to explore opportunities for a new hospital
- Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
- Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan
Project 2: Explore online users’ behaviors in their connected lives
- Recorded online behaviors on phone through an app
- Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
- Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies