Project 1: Field Research: Consumer Electronics Products

• For the client of consumer electronics brand to examine top 3 consumer electronics products retailers in Singapore, I visited local distributors, specialized ships and general electronics shops to identify top brands, pricing and popular product type

Project 2: Focus Group Interview – Food tasting

• For the client of a food chain to examine the visual of food and taste for perception of locals
• Organized 8 focus groups for target age and income group to understand preference
• I also visited popular local food chains and local food stalls to understand the plating and taste of the food