Project 1: Customer Loyalty Model in Hotel Business

• For Hotel Business operators in Siem Reap to identify the customer perception and intention to use the service of the hotel by the measurement of service quality that provided by respective hotel business
• Conducted field research for 2 weeks in selected hotels
• Delivered a comprehensive report composed of service quality overviews and customer profiles of the selected triple stars class hotels

Project 1: Research on Chinese Electric Vehicle Industry

• Open-source research of the electric vehicle industry in China (as of 2018), with specific questions being addressed
• Delivered a comprehensive report of more than 20-pages in English

Project 2: Competitive business intelligence

• Conducted pre-investment reputational investigation (including both open source and discreet enquiries with sources)
• Delivered a comprehensive report of more than 20-pages in English, including key areas of exposure the client may face

Project 1: National Census on Cigarette Retail Stores in the Philippines

• A nationwide census of all cigarette retail stores in the Philippines conducted to audit brands carried and sales volume.
• Conducted project set-up from questionnaire design, scripting to CAPI, fieldwork management, data cleaning, and data preparation in Excel format.

Project 2: Brand Building Studies

• Following the merger and acquisition deal of 2 global business process outsourcing (BPO) companies, a brand strategy was developed through conducting qualitative studies on brand perception and follow-up quantitative studies on brand concept execution (online surveys)
• Delivered full project set-up and implementation (e.g. focus group/ IDI guide and quantitative survey questionnaire design, data gathering/ fieldwork management, full analysis and report writing, and presentation to key stakeholders.)

Project 1: Market Analysis of Web Based Design Tools

• Worked on an analysis of top 10 web-based design tools.
• Delivered a comprehensive report which include such as; the platforms consumers are using to access these design tools; what consumers are creating in these tools; how they are sharing; where they are sharing them (if they are free or paid); and pricing structure.

Project 2: Market Research of Food Delivery Companies in Pakistan

• Worked on an analysis of Top 3 food delivery companies in Pakistan.
• Made face to face interviews with marketing managers of Uber Eats, Food Panda and Cheetay.
• Made a detailed report including pricing structure, revenue sources, and marketing strategies

Project 1: Research on credit cards issued by Korean banks

• Made an extensive online research to find credit card terms and conditions on approx. 800 credit cards, and made telephone calls to banks to obtain the details as required
• Delivered a comprehensive report on the findings including the overview of the credit cards, terms and conditions, commission fee, annual fee, URL, etc.

Project 2: Research on noni juice market in Korea

• Made both online and offline field research on the Noni juice market in Korea for the client who wants to open up their distribution channel in Korea.
• Visited 7 major markets in Seoul and made research on several online shops that sell Noni juice in order to find what brands of Noni juice were being sold.
• Made contacts to the distributors of Noni juice and connected them with the client.
• Delivered a comprehensive report on the Noni juice market in Korea including brand list, photos of products, the major distributors, packaging, prices, nutrition

Project 1: Research on imported dairy products

• Research the imported dairy products in Taiwan for the dairy products manufacturer in the UK

Project 2: Research on the ventilation system market in Taiwan

• Research 5 types of ventilation system in Taiwan, based on perspectives of house construction companies and/or interior designers

Project 1: Healthcare market research to explore opportunities for a new hospital

• Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
• Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan

Project 2: Explore online users’ behaviors in their connected lives

• Recorded online behaviors on phone through an app
• Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
• Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies

Project 1: Market research: Spare parts market for motorbike

• Conducted surveys on 10 Merchant in each of 5 cities in Java (Jakarta, Bogor, Bandung, Semarang, and Surabaya)
• Visited one city per week to interview 10 merchants for the Tires and Rim product
• Delivered a comprehensive report of the interview results with pictures to understand the market trend and the supplier strength

Project 2: Research on the glass manufacturing industry (for automobile and construction use)

• Conducted interviews 10 merchants in the industry to get connection and understand the market environment
• Helped as the translator and interpreter in the interviewing process