Project 1: Digital Voice of Consumer Analyst, Unilever

• Analyzing thousands of social media snippets in company social sites, and semantic categorization to build relevant information for client

Project 2: Exploratory research for smartwatch in Malaysia

• Exploring trends, user-preference, public perception, consumer profile, market penetration, marketing channels and other relevant information

Project 1: Academic field research on Perception of International Tourists

• A quantitative research to study perception of tourists on their personal safety and security in tourist destinations in Cambodia
• I collected data with over 200 tourists using survery questionnaires to answer tourists’ characteristic, travel pattern, their perceptions
• Analysed data using several supporting programs (Excel, SPFF)
• Presented a report with visual elements like tables, charts and graphs

Project 2: Academic field research: Assessing the impact of FDI on local skills development

• A qualitative research to assess the impact of foreign investment on skills of local employees
• Interviewed 15 people ranking from managers to employees in the hotel industry
• Delivered a detailed report

Project 1: Customer Loyalty Model in Hotel Business

• For Hotel Business operators in Siem Reap to identify the customer perception and intention to use the service of the hotel by the measurement of service quality that provided by respective hotel business
• Conducted field research for 2 weeks in selected hotels
• Delivered a comprehensive report composed of service quality overviews and customer profiles of the selected triple stars class hotels

Project 1: Research on Chinese Electric Vehicle Industry

• Open-source research of the electric vehicle industry in China (as of 2018), with specific questions being addressed
• Delivered a comprehensive report of more than 20-pages in English

Project 2: Competitive business intelligence

• Conducted pre-investment reputational investigation (including both open source and discreet enquiries with sources)
• Delivered a comprehensive report of more than 20-pages in English, including key areas of exposure the client may face

Project 1: National Census on Cigarette Retail Stores in the Philippines

• A nationwide census of all cigarette retail stores in the Philippines conducted to audit brands carried and sales volume.
• Conducted project set-up from questionnaire design, scripting to CAPI, fieldwork management, data cleaning, and data preparation in Excel format.

Project 2: Brand Building Studies

• Following the merger and acquisition deal of 2 global business process outsourcing (BPO) companies, a brand strategy was developed through conducting qualitative studies on brand perception and follow-up quantitative studies on brand concept execution (online surveys)
• Delivered full project set-up and implementation (e.g. focus group/ IDI guide and quantitative survey questionnaire design, data gathering/ fieldwork management, full analysis and report writing, and presentation to key stakeholders.)

Project 1: Market Analysis of Web Based Design Tools

• Worked on an analysis of top 10 web-based design tools.
• Delivered a comprehensive report which include such as; the platforms consumers are using to access these design tools; what consumers are creating in these tools; how they are sharing; where they are sharing them (if they are free or paid); and pricing structure.

Project 2: Market Research of Food Delivery Companies in Pakistan

• Worked on an analysis of Top 3 food delivery companies in Pakistan.
• Made face to face interviews with marketing managers of Uber Eats, Food Panda and Cheetay.
• Made a detailed report including pricing structure, revenue sources, and marketing strategies

Project 1: Market research and strategy planning for an international hotel

• Conducted market research and develop sales strategy plan for an international hotel
• Delivered a comprehensive marketing strategy report

Project 1: Customer Satisfaction Survey

• Assisted the experts in questionnaire design, to recruit enumerators, to assist in enumerators’ training, to supervise the data collection and to validate the report
• Delivered a comprehensive report composed of the customer satisfaction in the different aspects of the service such as reliability of supply, cost of water, professionalism of the water company’s service staff, billing, first-time connection processes

Project 2: Water Monitoring and Environment Impact Assessment

• Assigned to access the water quality in the region, to examine the potential for pollution of the nearby Lake Muhazi, and the possible water quality implications on the nearby springs and main dam and the potential impact on the lives of citizens who live in the neighboring villages
• Delivered a comprehensive report

Project 1: Research on credit cards issued by Korean banks

• Made an extensive online research to find credit card terms and conditions on approx. 800 credit cards, and made telephone calls to banks to obtain the details as required
• Delivered a comprehensive report on the findings including the overview of the credit cards, terms and conditions, commission fee, annual fee, URL, etc.

Project 2: Research on noni juice market in Korea

• Made both online and offline field research on the Noni juice market in Korea for the client who wants to open up their distribution channel in Korea.
• Visited 7 major markets in Seoul and made research on several online shops that sell Noni juice in order to find what brands of Noni juice were being sold.
• Made contacts to the distributors of Noni juice and connected them with the client.
• Delivered a comprehensive report on the Noni juice market in Korea including brand list, photos of products, the major distributors, packaging, prices, nutrition

Project 1: Research on imported dairy products

• Research the imported dairy products in Taiwan for the dairy products manufacturer in the UK

Project 2: Research on the ventilation system market in Taiwan

• Research 5 types of ventilation system in Taiwan, based on perspectives of house construction companies and/or interior designers