Market Research
in Vietnam

Vietnamでの市場調査

ベトナムは若年層の多い市場で、デジタル消費や新興産業が急速に発展しています。市場動向や消費者行動の調査を通じ、企業が的確なマーケティング戦略を構築し、現地でのブランド浸透と売上拡大を実現できるよう支援します。

Quick Fact

ドイツは欧州最大の経済大国。
主要なビジネス拠点：ベルリン、フランクフルト、ミュンヘン、シュトゥットガルト、ハンブルク、デュッセルドルフ。
主要産業は、自動車、機械工学、化学・電機産業。
2022年、世界銀行グループの「ビジネスのしやすさ」評価で、190か国中22位にランクイン。
World Bank’s Group Ease of Doing Business evaluation
「Made in Germany」は世界的に認知されており、ドイツ製品は高品質の象徴とされています。

Vietnamの対象市場や業界に関する最新の洞察を提供します。

Vietnam語での包括的な情報にアクセスできます。

Vietnamの現地調査専門家が以下の一次データを収集します：

お客様のご要望に応じて、Vietnam現地企業のリストをご提供します。（以下を含みますが、これに限定されません）

Project 1: Ventilation market research in Vietnam

Project 2: Searching potential local partners for a M&E company

Searched local M&E companies in Vietnam who shows intention to partner with a Japanese general contractor
Developed an interview report
Compiled statistics data of the market and made report

Project 1: Market entry for a financial institution

Explored the possibility of scaling up lending activities in Vietnam for an U.S.-based financial institution that provides loans to small- and medium-sized agricultural businesses in Asia, Africa and Latin America
Traveled to two major coffee regions of Vietnam, obtained contacts and conducted face-to-face 20+ interviews with industry stakeholders including law makers, industry experts and every types of entity in the value chain

Project 2: Identified top biggest e-bikes distributors in Vietnam for potential partnership

Report of market size based on primary and secondary research
List up top 10 biggest e-bikes distributors in Vietnam with complete portfolio of sales values, company history, distribution network and point of contact
Set up appointments with 3 of them each and Japanese manufacturer

Project 1: Healthcare market research to explore opportunities for a new hospital

Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan

Project 2: Explore online users’ behaviors in their connected lives

Recorded online behaviors on phone through an app
Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies